Digital Marketing with AI Tools

About this program

About the Program

This 70-hour program is designed for students and working professionals who want to become T-shaped digital marketers with strong skills in analytics, SEO, paid media, e-commerce and AI-enabled execution. The curriculum moves from analytics foundations and tracking, to conversion-focused landing pages, deep-dive SEO and Answer Engine Optimization (AEO), content and social strategy, paid social and search, email automation, GTM & dashboards, WooCommerce and marketplaces, and finally AI workflows and career preparation.

Every chapter includes a focused lab and concrete deliverables—such as tracking plans, SEO sprints, paid media blueprints, email journeys, WooCommerce setup and AI SOPs—so learners finish with a portfolio that can be shown to hiring managers or freelance clients.

Learning Objectives

Build a T-shaped understanding of modern digital marketing, channels and ethics.

Set up GA4 properly, standardize UTM tracking and read key analytics reports.

Design conversion-focused landing pages and apply basic CRO principles.

Plan and execute SEO campaigns including research, on-page, technical and internal linking.

Implement AEO with entities, schema and snippet-friendly content.

Create content strategies & calendars using AI responsibly for drafting and repurposing.

Plan and manage organic and paid campaigns across major social platforms.

Design and run Google Ads search campaigns with structures and KPIs.

Set up email infrastructure and build automated revenue-driving journeys.

Instrument tracking via GTM and visualize KPIs in Looker Studio dashboards.

Launch and optimize WooCommerce stores and marketplace integrations.

Leverage AI tools for ideation, QA, reporting and communication.

Prepare job-ready portfolios, resumes and freelance proposals.

Course Modules

1. Orientation & Digital vs Traditional Marketing

2. Analytics Foundations & GA4

3. Conversion Rate Optimization (CRO) & Landing Pages

4. SEO Deep Dive

5. Answer Engine Optimization (AEO)

6. Content Strategy & AI-Assisted Production

7. Organic Social: LinkedIn, Instagram, X & YouTube

8. Paid Social: Meta, LinkedIn & TikTok

9. Search Ads with Google Ads

10. Email & Marketing Automation

11. Data Layer, Google Tag Manager & Looker Studio

12. WooCommerce for Marketers

13. E-commerce & Marketplaces

14. Local SEO & Maps Optimization

15. Tools Lab: Screaming Frog, Ahrefs/Ubersuggest, Hotjar, VWO

16. AI for Marketers: Prompts, Workflows & Compliance

17. Career Preparation & Freelance Operations

Learning Outcomes

Create full-stack digital marketing plans with objectives, channel mix, budgets and KPIs.

Implement GA4, Tag Assistant and GTM tags, triggers and variables for lead tracking.

Deliver structured SEO sprint plans, on-page documents and prioritized audits.

Produce AEO checklists and schema documentation (FAQ, HowTo, Product).

Build and optimize search + social campaigns with CPL/CPA math and optimization cadence.

Design and deploy 3-email automation journeys with subject testing & KPI tracking.

Set up a WooCommerce store with GA4 e-commerce tracking & product feeds.

Use Screaming Frog, Ahrefs/Ubersuggest, Hotjar & VWO for audits and tests.

Document AI workflows for content and ads, including prompts, QA & compliance.

Assemble a portfolio: landing page brief, SEO cluster, AEO schema, tracking spec, paid plans & dashboards.

What you'll learn

Strong Understanding of BFSI Regulatory Frameworks
Ability to Implement KYC, AML & Risk Management Practices
Practical Knowledge of Financial Governance & Audit Processes
Skills to Identify, Assess & Mitigate Financial Risks
Ability to Interpret Financial Policies & Compliance Requirements
Hands-on Experience with Real-World Case Studies & Practical Frameworks
Enhanced Capability for Internal & External Audit Readiness
Career-Ready Skills for Compliance, Risk & Governance Roles
Ability to Use Tools & Templates Used in BFSI Sector

Tools you'll master

Analytics and Tracking tools: Google Analytics 4 (GA4), Google Tag Manager (GTM), Tag Assistant, Looker Studio SEO & Research: Google Search Console, Screaming Frog, Ahrefs/Ubersuggest, PageSpeed Insights. Google Ads (Search & basic PMax overview), Meta Ads Manager, LinkedIn Campaign Manager. Email & Automation: Mailchimp / HubSpot-style tools, Postmaster-style deliverability tools WordPress + WooCommerce, Google Merchant Center, Google Business Profile. UX, CRO & Visualization: Hotjar, VWO/Optimizely (demo), Figma/Canva for landing page and creative mockups.

Meet your instructors

Course Author and Director

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Pankaj Sarrof

Skill India Certified Trainer for Digital Marketing and Generative AI

Mr. Pankaj Sarrof is an MCA (H) graduate and a seasoned digital marketing specialist, holding OMCP, HubSpot and Google certifications. He is an innovator, trendsetter and progressive thinker who has successfully developed and scaled digital activity for brands across major online platforms. He has deep, hands-on knowledge of digital marketing channels, social media landscapes and tools, and stays continuously updated with the latest platform developments and best practices. On a personal level, he is a collaborative team player who has proactively trained and mentored more than 1,000 students in digital marketing courses. Pankaj combines over 8 years of hard-core digital marketing experience with strong soft skills and a passion for technology. He also holds OMCP Level 3 Certification for Web Analytics, SEO and Conversion Optimization, and is a Skill India Certified Trainer for Digital Marketing and Generative AI.

Who is this for?

Product Managers, Fresh Graduates, Traditional marketing / branding professionals, Junior digital marketers, Content Writers, Social Media Executives, Graphic designers & Video editors