About this program
Learning Objectives
Course Modules
What you'll learn
- Demonstrate a strong understanding of entrepreneurial principles and the startup life-cycle.
- Generate, evaluate, and validate business ideas using structured innovation methodologies.
- Build complete business models supported by market research, value propositions, and feasibility assessments.
- Create financial projections, assess funding needs, and structure investor-ready financial statements.
- Develop branding strategies, digital marketing plans, and customer acquisition systems for early-stage ventures.
- Integrate social impact and sustainability frameworks into business concepts.
- Navigate legal incorporation, intellectual property protection, compliance, and ethical governance.
- Produce a comprehensive pitch deck or social enterprise plan addressing real-world market or societal challenges.
Tools you'll master
Meet your instructors
Author and Director
Rajkumar Nair
Seasoned business consultant with over three decades of experience
Rajkumar Nair is a seasoned business consultant with over three decades of experience in business, sales operations, marketing, retail and channel management. With executive certifications in Digital Strategies in Business, PGDBA and a BSc in Life Sciences, he brings a rare mix of scientific thinking and commercial acumen to the classroom. He is recognized for launching and scaling products to strong market positions, optimizing channels, forging impactful partnerships and ensuring regulatory and quality compliance. His experience in market analysis, branding and strategic program development helps students connect social innovation with practical go-to-market strategies.
Authors & Contributors
Who is this for?
Product Managers, Tech Enthusiasts, College Students, Working Professionals, Early-Career Employees, IT/Software engineers