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Digital Marketing Certification and Training Course

9999.00 INR 9999.00 INR (Excl. GST)

Digital Marketing Certification and Training Course

Gain expertise and practical industrial exposure in concepts of SEO techniques, Google Search and Analytics, Pay Per Click campaign management, Social Media Marketing, Email Marketing, Data Analytics, and much more. JanBask Training Digital Marketing online course is designed and delivered by industry experts with in-depth knowledge and expertise.

Course Information

  • Instructor-led Live Online Classes
  • Personalized Student Dashboard
  • Real-life Case Studies and Assignments
  • 100% Job Assistance Program
  • Industry Experienced Trainers
  • Job-Oriented Certification

      • Course Content

    • Digital Marketing, Search Engine Optimization

      • Overview of Digital Marketing
      • History of Digital Marketing
      • Different online marketing channels
      • How is it different from traditional marketing
      • Understand the journey of online customer
      • Key Terminologies in online Marketing
      • Introduction to SEO, How Do Search engines work?
      • Search Engine Algorithms & google algorithm Updates
      • Backlink Search and Analysis
      • Strategies to Build Bookmarks and backlinks
      • Google Search Console, Competition Analysis
      • Content development strategy
      • On-Page, Off-Site Optimization
      • Website Content Optimization
      • Keywords in Blog and Articles
      • Local SEO, Mobile SEO, eCommerce SEO
      • Optimizing Site Structure,Optimizing with Google Algorithms
      • Meta Tags and Meta Description

    • Basic and Advanced Google Search and Display Ads, Remarketing

      • Understanding Adwords, Google AdWord Overview
      • Google Ad Types, Pricing Models, PPC Cost Formula
      • Google PPC adwords, Ads campaign.
      • Google Ad Words account Set-up
      • Keyword Research and analysis.
      • Ad Words tools & techniques
      • Search Campaigning,Display Campaigning
      • Buying Marketing Funnel and Negative Keywords
      • Display Ads Campaigns, Bidding strategies
      • Ad Rank, Quality Score Optimization
      • Google Ads Reports, Google Ads Tools
      • Create Compelling and Converting Ads and Copies
      • Multiple Account Management and Managing Budgets
      • Shopping and Video Campaigns
      • What Is Remarketing?
      • Benefits Of Remarketing Strategy
      • Manual Remarketing Vs Dynamic Remarketing
      • How to Build a Remarketing List?
      • Step By Step Remarketing Campaign
      • Result Analysis Of Remarketing Campaign
      • Remarketing in adwords
      • Benefits of remarketing strategy
      • Building remarketing list & custom targets
      • Creating remarketing campaign

    • Content Marketing, SMM, Facebook, Instagram, Youtube, Twitter, Linkedin, Pinterest,SMO, Quora, Reddit

      • Working with Content Marketing
      • How to effectively market content
      • Important Platforms and Tools for effective Content
      • How to use content in Email Marketing
      • Blog Marketing & Guest blogging
      • Article Marketing & promotion,Cross promotions
      • Call to action via content, Content Marketing Tools
      • Measuring Content Marketing Success
      • Brief to social media marketing
      • Key steps for social media success.
      • Social Media Statistics ,Strategy and Planning
      • Social Media Channel Management
      • Organic v/s Paid
      • Setting Up Facebook Ad Account
      • Tracking Pixels Code Remarketing - Website Visitors
      • Managing and Editing Ads,, Ad Reports and Ad Insights
      • Video Flow, Google Pages for YouTube Channel
      • Channel ART, Channel Links, Channel Keywords
      • Featured Contents on Channel, Channel Main Trailer
      • Redirect Traffic to Website,Post Upload Enhancements
      • Monetization with Adsense ,Paid Youtube Channel, Channel Analytics
      • Understanding Twitter, Twitter as a Marketer
      • Set-up and usage,Tips, Promoted Tweets,Buffer
      • What Is LinkedIn? LinkedIn Optimization
      • Individual Profile Vs. Company Profile
      • Branding On LinkedIn,Marketing On LinkedIn Groups
      • Facebook,YouTube,Twitter,LinkedIn,Instagram& Quora & Reddit marketing
      • Social Media Optimization Concepts
      • Social media marketing integration.
      • Social media measurement and reporting.

    • Email, Mobile, GEO Marketing, Affiliate Marketing, Influencer Marketing along with Mobile APP Marketing

      • What is Email Marketing, Importance of Email Marketing
      • Creating e-mailers, Tracking emailers
      • Open rates and CTR of emailers
      • Email Marketing Tool and Softwares - mailchimp, Constant Contact, iContact, Active Campaign
      • Email marketing campaign creation, Email Workflows & Metrics
      • Drip email marketing and auto responders
      • Types of Email Marketing Campaigns
      • Email marketing spam filter techniques
      • Mobile Marketing,Importance of mobile friendly website and content
      • Overview of AMP and its importance
      • Push notifications,In-app notifications
      • App building and monetization
      • Setting up account for Bulk SMS
      • Naming the Campaign & SMS
      • SMS Content,Character limits, SMS Scheduling
      • B2B and B2C Marketing campaigns and funnels
      • Targeting Influencers and Amplifiers
      • Understanding Affiliate Marketing
      • Sources to Make money online
      • Applying for an Affiliate, Payments & Payouts
      • CPC, CPA & other metrics
      • Google AdSense Account Set up
      • Placing Ads on website, Allowing & blocking Ads

    • Conversion Rate Optimization, Growth Hacking and Marketing Automation

      • Introduction to Conversion Optimization
      • Conversion Planning,Landing Page Optimization
      • Planning and Execution of Conversion Structure
      • Traffic Reports ,Events Tracking, Customization Reports
      • Actionable Insights, Making Better Decisions
      • Comparison Reports
      • Implementing conversion tracking, Conversion tracking
      • Growth Hacking,Future of Growth Hacking
      • Role of Growth Hacker, Importance of Growth Hacker
      • Getting started with marketing automation
      • Marketing Automation tools - Hubspot, Salesforce Pardot, Marketo
      • Learn to Automate Email Marketing & generate more sell
      • Learn About different sales funnels

    • Google Web Analytics, Reports, Webmaster Tools

      • What is Analysis?
      • Getting Started With Google Analytics
      • How Google Analytics works?
      • Navigating Google Analytics
      • web analytics set-up
      • Google Analytics, Navigating the Interface
      • Fundamentals of Digital Analytics
      • Data Analysis Fundamentals, Managing Analytics
      • Google Webmaster Tool, Setting up Tool for SEO,
      • Adding and Managing Assets Integrating WebMaster Tool
      • Integrating CRM functionalities
      • E-Commerce and Tracking,Google Tag Management
      • Tools for website analytics & Google Analytics tools
      • Basic terminology and KPI’s
      • Campaign Tracking, Analytics Intelligence, Analytics Reports & Dashboards

    Digital Marketing Training Online Course Certificate

    Add on the latest and most updated Digital marketing skills. Earn the JanBask Training Certificate.

    Online Course Certification